Chickie Family
Client: Umbra, 2011/2012
Credit: Joel Yatscoff & Alan Wisniewski
Photo Credit: Chris Barnes/Lauren Cheong

An example of a successful product spawning a line extension.  The original product, Chickie Cream & Sugar, was successful when introduced in early 2012.  The fun, simple shape, seamless functionality, materials with value, and a good retail price became popular with Umbra’s independent retailers. 
Its success meant adding additional SKU’s was could help build a family of products.  In 2013, the Chickie Salt & Pepper and Oil & Vinegar were introduced using the same form language, functionality, and materials.
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